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Firetrap |
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Launched in 1993, Firetrap is a premium jeanswear brand. With continual reinvention, Firetrap ha developed a strong brand with four ranges: Menswear, Wonenswear, Black seal and Accessories. Firetrap footwear is also produced and sold under a licence by Fresh Footwear. The Firetrap flagship store opened in London, followed shortly afterwards by a store in Leeds and Liverpool.
Welcome to the FUTURE REVOLUTION as the Firetrap direction shifts this season to embrace a new future vision of understated decadence. Outerwear is as directional as ever with a new slim to the body TUBULAR fit with added longer lenght silhouettes. The story of understated luxury continue into knitwear. The Firetrap female direction shifts this season; ergonomic seaming of performance sportswear compliment the high proportion and dramatic volume of couture, masculine androgyny is given a modernist twist with neon bindings and asymetrical fastenings. Opposite attract from fabric to shapes, nipped in waistes continue to give us a constant reminder of the importance of the female figure, while the exaggerated propportions give the collection a dramatic attitude. A cleaner dressed up approach to jeanswear means stripped and paired down, functional and tidy nothing is wasted the focus is on CUT & FABRIC. |
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