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Tiger of Sweden |
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History
Tiger of Sweden's history started in 1003 in Uddevalla, a small town on the Swedish west coast. The brand has its foundation in a strong confection tradition and solid tailoring skills refined for 107 years. In 1993 the brand was repositioned with a clear vision of taking the suit from the bank to the street. Since then, Tiger of Sweden has gone from being a tailoring brand for gentlemen to become an international design brand, including men's, women's and Jeans collections with a wide range of shoes and accessories.
Philosophy
The brand constantly challenges the fashion scene and is positioned as a high attitude brand in the mid-price segment. Tiger of Sweden attracts a creative citizen, who moves effortlessly and in style between different cosmopolitan environments, an independent individual that loves the clean, wellfitted tailored cut, with high quality and modern Scandinavian attitude.
Highlights
Tiger of Sweden works in close collaboration with the best fabric mills available, developing its own
fabric designs that create the brand’s uniqueness. Combining materials with a clean cut based on craftsmanship creates the unique and beloved Tiger fit, whether it is a suit, blazer or a pair of jeans. Tiger of Sweden is worn by, among others, rock bands such as The Hives, Mando Diao and Kaiser Chiefs.
(from Brand Bible, www.breadandbutter.com) |
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