|
|
 |
|
|
|
Guide London |
|
|
|
|
It's about business not just fashion. Launched 15 years ago, Guide London is an affluent brand in the men´s wear market. A ”rags to riches” history, the story begins on Petticoat lane in the heart of the ”rag trade”. Located in Spitalfields, in the east of London, Guide London grew from strenght to strenght as a retailer; later progressing to provide the brand predominately for independent and multiple shops across the UK, Ireland, Scandinavia including the rest of Europe and Australia.
The focus of Guide London is to create a niche but commercial collection of shirting, knitwear and clothing. Fabric and design detail form the main influence. Woven and/ or printed fabric associated with fine detailing is the integral thesis. |
|
|
|
|
 |
|
|
|
|
